national student advertising competition
Each year, the American Advertising Federation holds the National Student Advertising Competition, and I had the honor of participating in 2021's competition for UNR. I worked under the creative team and took the role of head designer.
What I contributed to this campaign: I designed this entire final campaign book. I also designed the banner ads, Spotify playlists, Life Is Beautiful Art Installation Set Mockups, Cosmopolitan and Twitch Bretman Rock mockups, social media posts and its mockups, and all the charts and graphs. Additionally, I was also a part of the creative brainstorming, where we came up with the campaign tagline, collateral, and events.
